PVC card with selective emboss varnish.
The promo cards and scratch cards are marketing tools often part of an advertising or sales campaign – customers could be given promo cards as a gift or as a bonus part of a special purchase. Their application may vary – from product launch to short-term promotion and special games. The scratch foil (silver or gold scratch coating) that we use on top of our PVC cards is thick and prevents the content below to be seen until erased. The personalization of these types of PVC cards is essential – barcode, number or other variable information could be printed on each and every card. Embossing and magnetic stripes are also suitable as well as plenty of other special effects that we perform at J Point Cards.
The standard card size is 86x54 mm. Cards can be horizontal or vertical, depending on the individual project. When preparing print files, it is necessary to give 2 mm bleeds on all sides. The magnetic tape has a width of 12.7 mm and is usually placed 4 mm from the top or bottom edge of the card.
The files should be:
1) Format * EPS; * TIF; * CDR; PDF; * PS; scale 1: 1; min 300 dpi
2) All fonts should be in curves (vector)
3) All colors must be CMYK
Embossing: For embossing you need to predict that it starts 9 mm from the edge of the card. Remember that on the back of the embossed letters the plastic is deformed (debossed), so if you have an important text it will not be read clearly.